Strategy consultancy · Geneva · Paris · Nice
We help clients turn a decision into a project that gets built.
Startit works with European and American clients, from owners and founders to corporates and family offices, on strategy, marketing and the partnerships that carry a brand. We clarify direction, structure execution and see it through.
Practice
Four questions we are usually brought in to answer.
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01
Strategy and positioning
What is this business, precisely: who does it serve, where does the advantage sit, and what should it stop doing? We work on the version that survives contact with the market.
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02
Project structuring
Turning intent into something workable: scope, phasing, governance, economics, and the decision points that actually determine whether a project gets built.
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03
Brand and marketing partnerships
Building the partnerships that carry a brand: sponsorships, ambassadors and public figures, joint ventures and distribution. We identify the right counterpart, structure the terms and run the negotiation to signature.
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04
Transatlantic market entry
European businesses opening in the United States, and American businesses landing in Europe. Two markets, two sets of expectations, one plan that respects both.
Approach
How an engagement works.
Diagnose
A short, intensive assessment of where the project genuinely stands, rather than where the plan says it stands. Usually two to three weeks.
Structure
A clear plan: priorities, sequence, the decisions that matter, and what each stage requires in people, capital and time.
Execute
We stay involved through execution, running the process, holding the calendar, and handling the conversations that need to be handled properly.
We take on a limited number of mandates at a time. Every engagement is led personally by a partner.
Insights
Recent writing.
The structuring gap
Most projects that fail did not fail on the idea. They failed somewhere between the decision and the work it implied, and nobody owned that gap.
The second market problem
Companies crossing the Atlantic in either direction make opposite mistakes, and most of them are predictable a year in advance.
When the founder is also the board
One person holds three roles at once, and nobody is allowed to ask which one is speaking. The cost shows up as decisions taken twice.
Offices
Where we work from.
Geneva
Our Swiss base. International mandates, cross border structuring, and work with private clients and family offices.
Rue Fendt 1
1201 Geneva, Switzerland
Paris
European operations and partnership work: corporate clients, institutions, and the relationships that come with them.
198 Avenue de France
75013 Paris, France
Nice
Southern Europe and the Mediterranean, covering hospitality, real estate and owner led businesses across the region.
37 Boulevard Carabacel
06000 Nice, France
Contact
Tell us what you are trying to build.
A first conversation costs nothing and usually takes twenty minutes. If we are not the right people for it, we will say so and point you to someone who is.
contact@startitpartners.comGeneva · Paris · Nice